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anchoring CONCEPT

a cognitive bias that describes the common human tendency to rely too heavily, or "anchor," on one trait or piece of information when making decisions.

Definition contributed by Anonymous

Asserted relationships to other concepts

is a kind of

  • cognitive heuristic
  • anchoring
    is a part of

    No associations
    are a kind of

    No associations
    are a part of

    No associations

    Tasks that are asserted to measure anchoring

    Task Contrast Measure


    Judgment under Uncertainty: Heuristics and Biases.
    Tversky A, Kahneman D
    Science (New York, N.Y.) (Science)
    1974 Sep 27

    A new look at anchoring effects: basic anchoring and its antecedents.
    Wilson TD, Houston CE, Etling KM, Brekke N
    (J Exp Psychol Gen)
    1996 Dec